Brand Identity Redesign
HEARTLAND EYE CARE
Heartland Eye Care, formerly known as Hubbard Eye Clinic, underwent a transformative brand refresh to align with its new ownership and vision. The goal was to modernize the branding, attract a younger clientele, and infuse the clinic with a fun and inviting atmosphere reflective of the owner and her team's personalities. The refreshed branding breathes new life into the clinic, signaling a fresh start and exciting changes ahead.
Before
After
A vibrant and airy color palette was meticulously curated to evoke feelings of innovation, style, and sophistication. The chosen colors infuse a sense of vitality and freshness, reflecting the clinic's commitment to holistic eye care.
The redesigned brand identity for Heartland Eye Clinic represents a transformative journey towards modernity and uniqueness, while staying true to the clinic's core values and identity. It serves as a powerful tool to not only attract new clientele but also to deepen the existing relationships with patients, fostering trust and loyalty for years to come.